The beauty of Japan originates from the ability to perceive what cannot be seen with the eyes.

• Feel the interplay of the seasons,
• Listen to the skin whispering each day,
• Nurture with meticulous care and love.

THE PAN brings forth the unique philosophy of Japanese beauty as a divine gift — Illustrating the legend of beauty right on your skin.

Since ancient times, Japan has been known as the "Kingdom of Pan"

– a prosperous land chosen by the gods.

Here, "Pan" does not refer to bread, but signifies a blessing bestowed from the heavens (ban/pan).

The people of the "Kingdom of Pan" live harmoniously with nature, cherish balance, and avoid conflict.

We honour this spirit – preserving the beauty of Japanese culture, spreading smiles across the world, and continually enhancing the connections between individuals in modern life.

Feel the moisture, read the flavour of the wind, know the seasons through your skin. Living in harmony with nature - a philosophy of beauty unique to this land.

THE PAN inherits this legend and carries the mission to convey it to the world. Each product is a small messenger bringing the grace of beauty.

What we offer is not just cosmetics. It is the pride of Japan, a light connecting beauty with the world.

Let us weave a new legend together with our own hands.